Personalization and segmentation in real-time

Makes each visitor's site experience reassuring, satisfying and personally relevant.

Companies can no longer afford to ignore the global business implications of hundreds of millions of individuals rapidly embracing Web 2.0 technologies. People are transforming information streams into new ways of communicating, socializing, and delivering breakthrough results.

Personalization works!
Web personalization is the fastest way to lowering shopping cart abandonment and increasing conversion rates. In 2007, The Aberdeen Group published a study on the effectiveness of web personalization. The study reported that out of best-in-class e-tailers:

Here's how Sitebrand's Web Personalization Channel works. Each visitor is automatically presented with content that delivers a helpful message or special offer that is relevant to a visitor's specific interests and needs. This content can exist within blogs, banners, web pages, email messages, landing pages, point of sale kiosks, affiliate networks or any online medium that presents content. It selects the best campaigns and the right follow-up messages based on your marketing and audience segment priorities and visitors' profiles: where they came from, first click decision-making, current online interests, past purchases, and much more.

Personalization and segmentation in real-time makes each visitor's site experience reassuring, satisfying and personally relevant. That's why your visitors go deeper, stay longer, and buy more, either online or in-store, they feel connected.

Think about running unlimited real-time campaigns. With the Sitebrand Web Personalization Channel you can quickly and easily run as many real-time campaigns as you want. You can address your business requirements and your marketing priorities. And you can use embedded or floating messages, special offers, incentives, or helpful information.